Title: | Essentials of Media Planning, Second Edition. Barban, Arnold M., Steven M. Cristol, and Frank J. Kopec. Lincolnwood, IL: NTC Business Books, 1987. 160 Pp. $12.95 (pa-perbound); |
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Authors and Corporations: | |
In: | Journal of Advertising, 17, 1988, 1, p. 52-52 |
published: |
Informa UK Limited
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Media Type: | Article, E-Article |
Physical Description: | 52-52 |
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ISSN: |
0091-3367
1557-7805 |
DOI: | 10.1080/00913367.1988.10673107 |
published in: | Journal of Advertising |
Language: | English |
Subjects: | |
Collection: | Informa UK Limited (CrossRef) |