Essentials of Media Planning, Second Edition. Barban, Arnold M., Steven M. Cristol, and Frank J. Kop...

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Bibliographic Details
Title: Essentials of Media Planning, Second Edition. Barban, Arnold M., Steven M. Cristol, and Frank J. Kopec. Lincolnwood, IL: NTC Business Books, 1987. 160 Pp. $12.95 (pa-perbound);
Authors and Corporations: King, Robert L.
In: Journal of Advertising, 17, 1988, 1, p. 52-52
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 52-52
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.1988.10673107
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)