King, R L.(1988). The Marketer's Guide to Media Vehicles. Grossman, Ann. New York: Quorum Books, 1987. 256 Pp. $39.95. Journal of Advertising, 17(4), 59-60. doi:10.1080/00913367.1988.10673134
MLA CitationKing, Robert L. "The Marketer's Guide to Media Vehicles. Grossman, Ann. New York: Quorum Books, 1987. 256 Pp. $39.95". Journal of Advertising, 17.4 ( 1988 ): 59-60.
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