The Marketer's Guide to Media Vehicles. Grossman, Ann. New York: Quorum Books, 1987. 256 Pp. $3...

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Bibliographic Details
Title: The Marketer's Guide to Media Vehicles. Grossman, Ann. New York: Quorum Books, 1987. 256 Pp. $39.95;
Authors and Corporations: King, Robert L.
In: Journal of Advertising, 17, 1988, 4, p. 59-60
published:
Informa UK Limited
Media Type: Article, E-Article

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Physical Description: 59-60
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.1988.10673134
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)