King, R L.(1988). Standard Wörterbuch Fur Werbung Massenmedien und Marketing (Standard Dictionary of Advertising Mass Media and Marketing). Koschnick, Wolfgang J. New York: Walter de Gruyter and Co., 1987, 590 pp. 148 Deutsche Mark. Journal of Advertising, 17(4), 60-60. doi:10.1080/00913367.1988.10673135
MLA CitationKing, Robert L. "Standard Wörterbuch Fur Werbung Massenmedien Und Marketing (Standard Dictionary of Advertising Mass Media and Marketing). Koschnick, Wolfgang J. New York: Walter De Gruyter and Co., 1987, 590 Pp. 148 Deutsche Mark". Journal of Advertising, 17.4 ( 1988 ): 60-60.
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