| Title: | Standard Wörterbuch Fur Werbung Massenmedien und Marketing (Standard Dictionary of Advertising Mass Media and Marketing). Koschnick, Wolfgang J. New York: Walter de Gruyter and Co., 1987, 590 pp. 148 Deutsche Mark; |
|---|---|
| Authors and Corporations: | |
| In: | Journal of Advertising, 17, 1988, 4, p. 60-60 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 60-60 |
|---|---|
| ISSN: |
0091-3367
1557-7805 |
| DOI: | 10.1080/00913367.1988.10673135 |
| published in: | Journal of Advertising |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |