Managing Media Organizations: Effective Leadership of the Media. Lavine, John M. and Wackman, Daniel...

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Bibliographic Details
Title: Managing Media Organizations: Effective Leadership of the Media. Lavine, John M. and Wackman, Daniel B. New York: Longman, Inc., 1988. 454 Pp. $29.95;
Authors and Corporations: King, Robert L.
In: Journal of Advertising, 18, 1989, 1, p. 43-44
published:
Informa UK Limited
Media Type: Article, E-Article
further information
Physical Description: 43-44
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.1989.10673144
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)