Essentials of Advertising Strategy, (2nd Edition). Schultz, Don E., and Tannenbaum, Stanley I. NTC B...

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Bibliographic Details
Title: Essentials of Advertising Strategy, (2nd Edition). Schultz, Don E., and Tannenbaum, Stanley I. NTC Business Books, 1988. 98 Pp. $12.95;
Authors and Corporations: Bolen, William H.
In: Journal of Advertising, 18, 1989, 1, p. 42-43
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 42-43
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.1989.10673143
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)