| Authors and Corporations: | , , |
|---|---|
| In: | Journal of Advertising, 18, 1989, 3, p. 9-20 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 9-20 |
|---|---|
| ISSN: |
1557-7805
0091-3367 |
| DOI: | 10.1080/00913367.1989.10673157 |
| published in: | Journal of Advertising |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |