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Bibliographic Details
In: Journal of Advertising, 18, 1989, 4, p. 66-67
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 66-67
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.1989.10673173
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)