A Framework for Ascertaining Deception in Children's Advertising

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Bibliographic Details
Authors and Corporations: Barry, Thomas E.
In: Journal of Advertising, 9, 1980, 1, p. 11-18
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 11-18
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.1980.10673302
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)