| Title: | Marketing Research and Knowledge Development: An Assessment for Marketing Management. Myers, John G., William F. Massey, Stephen A. Greyser. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1980; |
|---|---|
| Authors and Corporations: | |
| In: | Journal of Advertising, 10, 1981, 2, p. 44-45 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 44-45 |
|---|---|
| ISSN: |
0091-3367
1557-7805 |
| DOI: | 10.1080/00913367.1981.10672764 |
| published in: | Journal of Advertising |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |