| Authors and Corporations: | |
|---|---|
| In: | Journal of Advertising, 10, 1981, 3, p. 3-13 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 3-13 |
|---|---|
| ISSN: |
0091-3367
1557-7805 |
| DOI: | 10.1080/00913367.1981.10672770 |
| published in: | Journal of Advertising |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |