Title: | Promotional Spending Effects in High Involvement Elections: An Examination of the Voter Involvement Explanation; |
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Authors and Corporations: | , |
In: | Journal of Advertising, 12, 1983, 2, p. 43-50 |
published: |
Informa UK Limited
|
Media Type: | Article, E-Article |
Physical Description: | 43-50 |
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ISSN: |
0091-3367
1557-7805 |
DOI: | 10.1080/00913367.1983.10672839 |
published in: | Journal of Advertising |
Language: | English |
Subjects: | |
Collection: | Informa UK Limited (CrossRef) |