The Influence of Family Communication Patterns on Parental Reactions toward Advertising: A Cross-Nat...

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Bibliographic Details
Title: The Influence of Family Communication Patterns on Parental Reactions toward Advertising: A Cross-National Examination;
Authors and Corporations: Rose, Gregory M., Bush, Victoria D., Kahle, Lynn
In: Journal of Advertising, 27, 1998, 4, p. 71-85
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 71-85
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.1998.10673570
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)