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Bibliographic Details
Authors and Corporations:	Zinkhan, George M., Leigh, Thomas W.
In:	Journal of Advertising, 28, 1999, 2, p. 51-70
published:	Informa UK Limited
Media Type:	Article, E-Article

further information
Physical Description:	51-70
ISSN:	0091-3367 1557-7805
DOI:	10.1080/00913367.1999.10673583
published in:	Journal of Advertising
Language:	English
Subjects:	Marketing Communication Business and International Management
Collection:	Informa UK Limited (CrossRef)

Assessing the Quality Ranking of theJournal of Advertising, 1986–1997