Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge

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Bibliographic Details
Authors and Corporations: Yi, Youjae
In: Journal of Advertising, 22, 1993, 1, p. 1-10
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 1-10
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.1993.10673391
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)