Negative Political Advertising and Voting Intent: The Role of Involvement and Alternative Informatio...

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Bibliographic Details
Title: Negative Political Advertising and Voting Intent: The Role of Involvement and Alternative Information Sources;
Authors and Corporations: Faber, Ronald J., Tims, Albert R., Schmitt, Kay G.
In: Journal of Advertising, 22, 1993, 4, p. 67-76
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 67-76
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.1993.10673419
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)