Griffith, D A.(2004). THE INFLUENCE OF VIRTUAL DIRECT EXPERIENCE (VDE) ON ON-LINE AD MESSAGE EFFECTIVENESS. Journal of Advertising, 33(1), 55-68. doi:10.1080/00913367.2004.10639153
MLA CitationGriffith, David A. "THE INFLUENCE OF VIRTUAL DIRECT EXPERIENCE (VDE) ON ON-LINE AD MESSAGE EFFECTIVENESS". Journal of Advertising, 33.1 ( 2004 ): 55-68.
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