Brunel, F F.(2000). Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views. Journal of Advertising, 29(3), 15-28. doi:10.1080/00913367.2000.10673614
MLA CitationBrunel, Frédéric F. "Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views". Journal of Advertising, 29.3 ( 2000 ): 15-28.
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