Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Rol...

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Bibliographic Details
Title: Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views;
Authors and Corporations: Brunel, Frédéric F., Nelson, Michelle R.
In: Journal of Advertising, 29, 2000, 3, p. 15-28
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 15-28
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.2000.10673614
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)