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Bibliographic Details
Authors and Corporations:	Reichert, Tom, Heckler, Susan E., Jackson, Sally
In:	Journal of Advertising, 30, 2001, 1, p. 13-27
published:	Informa UK Limited
Media Type:	Article, E-Article

further information
Physical Description:	13-27
ISSN:	1557-7805 0091-3367
DOI:	10.1080/00913367.2001.10673628
published in:	Journal of Advertising
Language:	English
Subjects:	Marketing Communication Business and International Management
Collection:	Informa UK Limited (CrossRef)

The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion