APA Citation

De Pelsmacker, P.(2002). Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity. Journal of Advertising, 31(2), 49-61. doi:10.1080/00913367.2002.10673666

MLA Citation

De Pelsmacker, Patrick. "Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity". Journal of Advertising, 31.2 ( 2002 ): 49-61.

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