| Title: | Exploring Advertising Equity: How a Brand's Past Advertising May Affect Consumer Willingness to Approach Its Future Ads; |
|---|---|
| Authors and Corporations: | , |
| In: | Journal of Advertising, 44, 2015, 1, p. 1-13 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 1-13 |
|---|---|
| ISSN: |
0091-3367
1557-7805 |
| DOI: | 10.1080/00913367.2014.961666 |
| published in: | Journal of Advertising |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |