APA Citation

Pounders, K R.(2015). Matching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasiveness in Health Communications. Journal of Advertising, 44(4), 388-402. doi:10.1080/00913367.2015.1071210

MLA Citation

Pounders, Kathrynn R. "Matching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasiveness in Health Communications". Journal of Advertising, 44.4 ( 2015 ): 388-402.

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