Matching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasiveness in Health Co...

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Bibliographic Details
Title: Matching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasiveness in Health Communications;
Authors and Corporations: Pounders, Kathrynn R., Lee, Seungae, Mackert, Mike
In: Journal of Advertising, 44, 2015, 4, p. 388-402
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 388-402
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.2015.1071210
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)