Dahlen, M.(2016). If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising. Journal of Advertising, 45(3), 334-345. doi:10.1080/00913367.2016.1172387
MLA CitationDahlen, Micael. "If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising". Journal of Advertising, 45.3 ( 2016 ): 334-345.
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