adlr.link | Fachinformationsdienst (FID) für die Kommunikations-, Medien- und Filmwissenschaft

Bibliographic Details
Authors and Corporations:	Dahlen, Micael, Rosengren, Sara
In:	Journal of Advertising, 45, 2016, 3, p. 334-345
published:	Informa UK Limited
Media Type:	Article, E-Article

further information
Physical Description:	334-345
ISSN:	0091-3367 1557-7805
DOI:	10.1080/00913367.2016.1172387
published in:	Journal of Advertising
Language:	English
Subjects:	Marketing Communication Business and International Management
Collection:	Informa UK Limited (CrossRef)

If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising