Baek, T H.(2018). Branded App Usability: Conceptualization, Measurement, and Prediction of Consumer Loyalty. Journal of Advertising, 47(1), 70-82. doi:10.1080/00913367.2017.1405755
MLA CitationBaek, Tae Hyun. "Branded App Usability: Conceptualization, Measurement, and Prediction of Consumer Loyalty". Journal of Advertising, 47.1 ( 2018 ): 70-82.
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