The Sniffing Effect: Olfactory Sensitivity and Olfactory Imagery in Advertising

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Bibliographic Details
Authors and Corporations: Lin, Meng-Hsien (Jenny), Cross, Samantha N.N., Laczniak, Russell N., Childers, Terry L.
In: Journal of Advertising, 47, 2018, 2, p. 97-111
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 97-111
ISSN: 1557-7805
0091-3367
DOI: 10.1080/00913367.2017.1410739
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)