Ju, I.(2017). The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising. Journal of Advertising, 46(4), 473-486. doi:10.1080/00913367.2017.1392912
MLA CitationJu, Ilyoung. "The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising". Journal of Advertising, 46.4 ( 2017 ): 473-486.
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