The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital...

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Bibliographic Details
Title: The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising;
Authors and Corporations: Ju, Ilyoung, He, Yi, Chen, Qimei, He, Wei, Shen, Bin, Sar, Sela
In: Journal of Advertising, 46, 2017, 4, p. 473-486
published:
Informa UK Limited
Media Type: Article, E-Article

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Physical Description: 473-486
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.2017.1392912
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)