Yucel-Aybat, O.(2018). The Impact of Competitiveness on Consumer Responses to Comparative Advertisements. Journal of Advertising, 47(2), 198-212. doi:10.1080/00913367.2018.1430624
MLA CitationYucel-Aybat, Ozge. "The Impact of Competitiveness On Consumer Responses to Comparative Advertisements". Journal of Advertising, 47.2 ( 2018 ): 198-212.
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