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Bibliographic Details
Authors and Corporations:	Dickenson, Peter, Souchon, Anne L.
In:	Journal of Advertising, 47, 2018, 3, p. 213-236
published:	Informa UK Limited
Media Type:	Article, E-Article

further information
Physical Description:	213-236
ISSN:	0091-3367 1557-7805
DOI:	10.1080/00913367.2018.1466219
published in:	Journal of Advertising
Language:	English
Subjects:	Marketing Communication Business and International Management
Collection:	Informa UK Limited (CrossRef)

Entitativity of Concurrent Sponsors: Implications for Properties and Sponsors