Bibliographic Details
Authors and Corporations: Eisend, Martin
In: Journal of Advertising, 48, 2019, 1, p. 72-80
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 72-80
ISSN: 1557-7805
0091-3367
DOI: 10.1080/00913367.2019.1566103
published in: Journal of Advertising
Language: English
Subjects:
Collection: Informa UK Limited (CrossRef)