Product Placement in Mass Media: A Review and Bibliometric Analysis

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Bibliographic Details
Authors and Corporations: Guo, Fu, Ye, Guoquan, Hudders, Liselot, Lv, Wei, Li, Mingming, Duffy, Vincent G.
In: Journal of Advertising, 48, 2019, 2, p. 215-231
published:
Informa UK Limited
Media Type: Article, E-Article

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Physical Description: 215-231
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.2019.1567409
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)