Exploring the Role of Culture in Advertising: Resolving Persistent Issues and Responding to Changes

Saved in:

Favorite

Bibliographic Details
Authors and Corporations: Lee, Wei-Na
In: Journal of Advertising, 48, 2019, 1, p. 115-125
published:
Informa UK Limited
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 115-125
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.2019.1579686
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)