APA Citation

Feng, Y.(2019). The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure. Journal of Advertising, 48(2), 137-152. doi:10.1080/00913367.2019.1585305

MLA Citation

Feng, Yang. "The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure". Journal of Advertising, 48.2 ( 2019 ): 137-152.

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