The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure

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Bibliographic Details
Authors and Corporations: Feng, Yang, Xie, Quan, Lou, Chen
In: Journal of Advertising, 48, 2019, 2, p. 137-152
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 137-152
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.2019.1585305
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)