Kitirattarkarn, G P.(2019). Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content. Journal of Advertising, 48(2), 197-214. doi:10.1080/00913367.2019.1590884
MLA CitationKitirattarkarn, Gauze P. "Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships On Consumer Engagement With Brand-Related User-Generated Content". Journal of Advertising, 48.2 ( 2019 ): 197-214.
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