| Title: | Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content; |
|---|---|
| Authors and Corporations: | , , |
| In: | Journal of Advertising, 48, 2019, 2, p. 197-214 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 197-214 |
|---|---|
| ISSN: |
0091-3367
1557-7805 |
| DOI: | 10.1080/00913367.2019.1590884 |
| published in: | Journal of Advertising |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |