Venmahavong, T.(2019). Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects. Journal of Advertising, 48(2), 232-241. doi:10.1080/00913367.2019.1597786
MLA CitationVenmahavong, Tiffany. "Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects". Journal of Advertising, 48.2 ( 2019 ): 232-241.
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