One region, two worlds? Cultural values in Chinese and Indian TV commercials

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Bibliographic Details
Authors and Corporations: Cheng, Hong, Patwardhan, Padmini
In: Asian Journal of Communication, 20, 2010, 1, p. 69-89
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 69-89
ISSN: 0129-2986
1742-0911
DOI: 10.1080/01292980903440863
published in: Asian Journal of Communication
Language: English
Subjects:
Education
Communication
Collection: Informa UK Limited (CrossRef)