| Title: | Product global reach, advertising standardization, and cultural values: an analysis of 2008 Beijing Olympic TV commercials; |
|---|---|
| Authors and Corporations: | , , |
| In: | Asian Journal of Communication, 21, 2011, 3, p. 279-300 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 279-300 |
|---|---|
| ISSN: |
0129-2986
1742-0911 |
| DOI: | 10.1080/01292986.2011.559258 |
| published in: | Asian Journal of Communication |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |