Effects of Humor on Presence and Recall of Persuasive Messages

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Bibliographic Details
Authors and Corporations: Skalski, Paul, Tamborini, Ron, Glazer, Ed, Smith, Sandi
In: Communication Quarterly, 57, 2009, 2, p. 136-153
published:
Informa UK Limited
Media Type: Article, E-Article

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Physical Description: 136-153
ISSN: 1746-4102
0146-3373
DOI: 10.1080/01463370902881619
published in: Communication Quarterly
Language: English
Subjects:
Communication
Collection: Informa UK Limited (CrossRef)