The potential of inoculation in promoting resistance to the effectiveness of comparative advertising...

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Bibliographic Details
Title: The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messages;
Authors and Corporations: Pfau, Michael
In: Communication Quarterly, 40, 1992, 1, p. 26-44
published:
Informa UK Limited
Media Type: Article, E-Article

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Physical Description: 26-44
ISSN: 0146-3373
1746-4102
DOI: 10.1080/01463379209369818
published in: Communication Quarterly
Language: English
Subjects:
Communication
Collection: Informa UK Limited (CrossRef)