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Bibliographic Details
In: Current Issues and Research in Advertising, 7, 1984, 2, p. ebi-ebi
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: ebi-ebi
ISSN: 2165-820X
0163-3392
DOI: 10.1080/01633392.1984.10505363
published in: Current Issues and Research in Advertising
Language: English
Subjects:
Industrial and Manufacturing Engineering
Materials Science (miscellaneous)
Business and International Management
Collection: Informa UK Limited (CrossRef)