The CEO Spokesperson in Consumer Advertising : An Experimental Investigation
An Experimental Investigation

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Bibliographic Details
Authors and Corporations: Kerin, Roger A., Barry, Thomas E.
In: Current Issues and Research in Advertising, 4, 1981, 1, p. 135-147
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 135-147
ISSN: 0163-3392
2165-820X
DOI: 10.1080/01633392.1981.10505314
published in: Current Issues and Research in Advertising
Language: English
Subjects:
Industrial and Manufacturing Engineering
Materials Science (miscellaneous)
Business and International Management
Collection: Informa UK Limited (CrossRef)