The Humorous Message Taxonomy: A Framework for the Study of Humorous Ads

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Bibliographic Details
Authors and Corporations: Speck, Paul Surgi
In: Current Issues and Research in Advertising, 13, 1991, 1-2, p. 1-44
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 1-44
ISSN: 0163-3392
2165-820X
DOI: 10.1080/01633392.1991.10504957
published in: Current Issues and Research in Advertising
Language: English
Subjects:
Industrial and Manufacturing Engineering
Materials Science (miscellaneous)
Business and International Management
Collection: Informa UK Limited (CrossRef)