Wiles, J A.(1991). A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising. Current Issues and Research in Advertising, 13(1-2), 241-275. doi:10.1080/01633392.1991.10504968
MLA CitationWiles, Judith A. "A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising". Current Issues and Research in Advertising, 13.1-2 ( 1991 ): 241-275.
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